- David Lloyd Leisure is a leading racquets and health and fitness club with outlets across the UK
- The market is very competitive both nationally and locally
- Their target audience has a high index of internet usage
- They were particularly reliant upon links from other websites
- Encourage and increase membership enquiries
- Weaken the effect of dominant competitive campaigns
- Optimise the return on advertising spend
- Increase the conversion ratio and level of conversions
- Optimised the site to maximise natural search listings
- David Lloyd outperformed all major competitors
- Increase in organic traffic was an outstanding 550%
- One in every three visits resulted in a membership enquiry
