• Fonebank provide a mobile recycling service allowing you to trade in your old mobile phone for cash
  • The market is highly competitive


  • Encourage consumers to visit the website to ascertain what they could receive for their phone and send it to Fonebank


  • SEO
  • PPC – a combination of manual and automated management using Tornado’s bid management tool


  • In 12 months visitor traffic increased by 3,000% and revenue by 2,800%
  • Top of the ranking on natural search for all the important keywords
  • The PPC campaign achieved a consistent ROI of c.1,250%
  • The CPA for PPC of £3.75 and SEO 10p


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