• Founded in 1983, Intuit’s annual revenue is more than $2bn with 7,000 employees and offices throughout the US, Canada and the UK
  • They produce money management and accounting software solutions for personal finances and small businesses
  • They held a large database but UK marketing was at a low level, partly due to restrictions with the website being hosted in Canada


  • Create an online dialogue, develop online sales and meet the quarterly target within pre-determined budgets


  • Developed a local microsite as a destination for company targeted email campaigns – more than a million targeted emails to vertical markets
  • Introduced the ability to buy online with a link through to the Intuit online shop
  • SEO, PPC and banner advertising


  • Cross-selling and upgrades increased customer traffic to the site
  • The SEM campaign over-achieved with an ROI of around 800%


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