Tornado Digital

Case study: SHL pay per click marketing

The SHL PPC case study has been migrated with current paid-search language around account efficiency, automation signals and international rollout.

AI-era digital strategy

The SHL PPC case study has been migrated with current paid-search language around account efficiency, automation signals and international rollout.

Review search terms, ad copy, markets, conversion data and account structure.

Optimise bids, budgets, automation inputs and expansion across local market needs.

Measure cost-per-click, conversion movement and rollout learning.

Paid search improvements can unlock efficiency before budget increases.
Built for Google AI Overviews, ChatGPT, Perplexity, TikTok, YouTube, Amazon, review platforms and voice-led discovery.
Measures citations, branded demand, authority signals, assisted conversions and high-intent enquiries - not traffic alone.

Proof asset

SHL

PPC review and optimisation supported efficient search activity, better automation inputs and international rollout.

Understand whether PPC activity was performing efficiently before expanding into new markets.

Reviewed keywords, ad text, bid logic and account structure across local markets.

Historic case-study data referenced a 30% reduction in cost per click.

Next move