Tornado Digital

Case study: David Lloyd Leisure SEM

The David Lloyd Leisure SEM case study is migrated into the new CMS as proof of search-led acquisition thinking.

AI-era digital strategy

The David Lloyd Leisure SEM case study is migrated into the new CMS as proof of search-led acquisition thinking.

Map leisure intent, location needs and member acquisition signals.

Coordinate paid search and landing-page messaging around enquiry quality.

Review cost per enquiry, conversion rate and local market learning.

Search activity is strongest when campaign data informs wider acquisition.
Built for Google AI Overviews, ChatGPT, Perplexity, TikTok, YouTube, Amazon, review platforms and voice-led discovery.
Measures citations, branded demand, authority signals, assisted conversions and high-intent enquiries - not traffic alone.

Proof asset

David Lloyd Leisure

SEM activity supported membership acquisition through local search intent and conversion-focused campaign learning.

Reach prospects looking for gyms, leisure clubs and fitness membership options.

Aligned search campaigns with location, offer and enquiry intent.

The case study now sits in a responsive proof-led format.

Next move